Futures Pathfinder examines the transformation objectives and trends driving a critical decade in which businesses must reengineer many aspects of their operations to deliver sustainable growth.
Developed in collaboration with the Economist Intelligence Unit and Signal Noise, Futures Pathfinder spotlights the most important evolutions in thinking and technology, with the ability to instantly benchmark the transformation progress of your business against a wealth of comparative data.
The foundation research for Futures Pathfinder focuses on four transformation objectives that businesses must embrace to succeed in the world of 2030.
Transitioning to zero or net-zero-carbon operations is essential for meeting Paris Agreement targets. Key sectors such as construction, manufacturing, and transportation have already made bold commitments, and customers are starting to expect action from the companies they purchase from.
Digital transformation is more important than ever in a world that relies on greater flexibility and efficiency. While the last decade focused on connecting people, this decade is about accelerating connectivity and capability to make operations faster and smarter.
The pandemic is one of many events driving businesses to improve resilience throughout the value chain. With a better understanding of activities and impacts, businesses can deliver greater value to customers and communities, and achieve stronger financial security.
The world’s economy must become more efficient and regenerative to address the damaging realities of resource depletion and biodiversity loss. Businesses are developing innovative ways to use and reuse materials so they can do more with less, while minimizing unproductive waste.
Across the four transformation objectives, we identified essential trends that are driving competitive advantage, such as the need to reduce energy and material use, the transition to low-carbon supply chains, and the rise of Industry 4.0.
Our extensive survey reveals how advanced businesses are in adopting these trends, which paints a clear picture of their progress toward the transformation objectives and their readiness for the world of 2030. Futures Pathfinder also gives you a unique opportunity to benchmark your business against this data. By identifying your own transformation progress, you can find a clearer path to greater success and resilience in 2030.
Learn more about our research below.
We surveyed a broad range of businesses about their strategic priorities, sustainability practices, and resilience.
Businesses that responded to our survey were categorized into six geographic areas.
We focused on three sectors that need to deliver significant transformation to drive sustainable growth.
Survey questions indicate how advanced businesses are in adopting 18 essential trends, which enables us to chart their overall progress toward the four transformation objectives.
Extent to which a business is reducing overall carbon emissions
Extent to which business impact is monitored, and resilience improved
Extent to which technology is improving productivity and innovation
Extent to which materials are being reduced, reused, or regenerated
Futures Pathfinder will take a closer look at the world of 2030 in four key areas of society: mobility, cities, work, and industry. We are currently undertaking extensive research to identify the key opportunities that businesses can capitalize on to deliver their critical transformation objectives.
We also intend to dive deeper into our progress indicators to help businesses learn more about the world’s readiness for 2030.